VE has a specific function. Used correctly, it's one of the most powerful tools in a construction project — a disciplined process for analysing what a project needs to deliver and finding smarter, leaner ways to deliver it without compromising the outcome.

The invisible clause that killed Plantmade wasn’t a cash flow problem, though cash flow was the symptom. It wasn’t a marketing problem, or a scaling problem, or an operations problem.

Your business model is useless without a good strategy. So couple a failing business model with poor strategy and you will most certainly get a business on the fast track to administration.